LEARNING AND CAPACITY FOR RESPONSIBLE INNOVATION

Companies are facing an increasingly complex and dynamic business environment, resorting to innovation as alternative increase their competitive capacity. However, the emergence of new technologies change a model economic development, which combines financial aspects with socially responsible environmentally aware perspectives, has generated challenges beyond response capacity these companies. The problem lies in how adjust realities quickly assertively. Recent studies point out that companies need organizational learning develop capacity, now no longer under traditional parameters, but adopting models, such innovation. This study aims determining factors so that, at same time, initiatives development can facilitate inclusion its processes. is qualitative exploratory study, included review scientific literature deals concepts learning, results show implementation innovative process companies, contributing transition sustainable model. guarantee greater differentiating products services offered by market, addition aligning demands stakeholders, mainly employees consumers technological socio-environmental realities.